Writing the Writer’s Problem Essay Example for Free

Writing the Writer’s Problem Essay Writing is a passion. Everyone can write but only few people can write well enough for other people to understand. Writing has never been an easy task, job or hobby; it requires attention and broad understanding of the things around you. Language is the first to be considered in writing, how a person will be able to talk to his or her readers and what shall the writer to use. Whatever the reason for writing is, culture and the environment of the writer affect any output he or she produces. In this case, differences in language and in rearing make them different and sometimes, people were unable to understand them. There are certain things that are considered first in writing and when you are in an American school or any English Speaking School, the language used could affect you as a writer especially if your were never a native English speaker. However, writing in English or being fluent in English depends on the nature of the person. Thus, those who came from a different place, foreign student as we call them, and took a chance to enter a world different from theirs, commonly experience language barriers in the sense that they may have used a different language since birth or they have a different tone. Hence, they experience problems in communicating with the people around them in English language, may it be in papers submitted in school or outside school, in conversing with other people, their peers and their classmates. Reflections Using the guides given by the instructor it seems to be so easy at first to analyze one’s self regarding writing concerns. However, this task is a big thing and involves severe reflection and analysis of the real issue. Hence, the following entries are reflections over the guidelines and question given the instructor which would most probably help in knowing one’s self. There are three exercises to be answered and they are in the form of an essay. Exercise 5B: Reflecting on Your Own Writing Concerns Criticizing personal works is not bad at all. It only allows us to have rooms for improvement and a better writing skill. Perhaps it is better to do such reflection over personal works more often than to be too sensitive of the critics. Considering my performance over the past years, it seems that I had been dealing with a better writing skills compared to others. The upbringing I had and the way I use the language allows me to write a better paper and how I was able to communicate with others, may it be through the web or in person. Personally, there are no problems since I can observe no rules in writing but when it comes to professional and academic concerns, it seems that I have to be more careful since there are rules to be followed. However, as a writer, I believe I do not have many problems except of having errors in grammar and thoughts but aside from those, nothing else follows. Moreover, as a writer, my problems in writing allowed me to become emotional sometimes and when it comes to critics over my professional and academic writings, I somehow lose confidence but reflecting upon it at this time, it seems that it is better not to take it personally because critics were made for your own development. On the other hand, it is not hard for me also to relate with those writers who uses English as second language. Like them, I have criticism also and that people, instructors and peers say different things about my writings which I believed were also experienced by writers who use English as second language. However, when it comes to writing anxieties, I believe I do not share the same frustrations since English is not my second language and I had been fluent for a long time already. But regarding struggles in starting an assignment seems to be a common problem among students because that is a common though and it is hard to make a or write a paper without an issue in mind but this one I think I was able to conquer already along with the problem in language. Exercise 5A: Reflecting on Writers’ Concerns Regarding the mock requests, I believe there is nothing personal and so meeting the students face to face would be better. In this case, there will be enough attention and the focus of both the student and me will be at one point, sharing the same point of view and focal point. Hence, it will be easy for the two of us to exchange ideas and opinion which will be very helpful not only to the students but also with me. If we happen to see face to face, perhaps the students will confess about their problems in writing and the language which prohibits them to continuous write down their thoughts and opinions. It is a common problem and though they are frustrated already, they will and eagerness to learn more and to work on with they writing skills allows them to deal with their frustration. In this case, the students were benefiting in such tutorials because they are given the chance to be heard and then to learn also. In some point, there are no reasons why language used in writing will not be tackled over mock requests. It seems that it is one of the main reasons why such things happen and it is focused mainly on improving the students and not into insulting them. Addressing such problems are common already that it will be helpful for the students if they will take constructively and not focusing on the emotional torture it may give them. The advises I gave seems to be helpful to them due to the fact that they really have improvements and that they do understand the importance of knowing English and learning how to fluently write in English since they are presently in an English Country wherein there is a Standard Academic English. Exercise 5c: Reflecting on Tutoring Techniques Considering the revision of the advices I gave to the students, it seems that it still have to revise other things and that the once I shared must be given in full detail and not in a short talk only. First and foremost, I have to be sure that the students understand what I was trying to say and have an idea of what is really happening which means that full attention must be give. Also the student must be oriented with culture and the differences since it is one part of the cultivation of the writer’s thoughts and skills. Furthermore, clearing issues about culture will allow them to have ideas in the world of writing such as plagiarism and to give them ideas about the proper style to be used when writing for academic papers under the Standard American English. Hence, with all of these things cleared to the student, he or she will be able to write better and soon learn more about and learn to adapt with the changes. Works Cited Module 4: Cultural and Linguistic Diversity in the Writing Center

United Parcel Service And Service Marketing Business Essay

United Parcel Service And Service Marketing Business Essay Services are economic activities that create and deliver great value to the consumer. It is an act that helps consumers to get things done without having to go do it themselves, and the consumers have to pay for it. Services, which can surprise a customer on the first delivery, always win over with high reputation and excellence or pass with flying colours. This report is on the services offered by UPS, mainly focusing on their call centre. UPS was found in 1907 by two people Jim Casey Claude Ryan who were teenagers at the time, also known as the American Messenger Company, whose messengers delivered packages, and carried notes, baggage and trays of food from restaurants. Most of the delivery was made either on foot or, and bicycles for longer journeys. At the time, only a few automobiles were in existence and department stores of the day still used horses and wagons for merchandise delivery. The company was soon started delivering small parcels for local department stores and changed its name from American Messenger Company to Merchants Parcel Delivery. The company expanded outside Seattle (USA) in 1919 with the acquisition of Oakland (USA) based Motor Parcel Delivery and was renamed United Parcel Service in 1930. UPS began the process of expanding its services by acquiring common carrier rights for the entire country; this took place in the 1950s. Over the past century, UPS has transformed drastically, growing from a small messenger company to a leading provider of air, ocean, ground, and electronic services. In 2003, the company introduced a brand new mark and acronym UPS showing the world that its capabilities extend beyond small package delivery but rather has a broad line of services. However, the company maintains its reputation for integrity, reliability, employee ownership, and customer service. For UPS, the future holds even greater goals to be achieved and accomplished. The UPS Culture As a company, UPS focuses its attention on: Safety: The company spends $38 million a year on safety training, which covers everything from proper body mechanics at work to proper nutrition and exercise at home. As a result, UPS has lowered the number of workdays lost due to injury by more than 50 percent since 1995. Employee education: Many UPS employees at Worldport and other sorting locations are college students. UPS encourages mentors and recruiters from nearby colleges to visit and work with its employees, and it provides additional benefits and perks for college students. Diversity: Minorities make up 35 percent of UPS U.S. employees and 30 percent of its executives. Its also recognized by Fortune magazine as one of the 50 best companies for minorities The Environment: Delivering packages all over the world and moving them between distribution centers requires an enormous amount of fuel. UPS uses several methods to reduce its fuel consumption and its environmental impact. For example, it has developed a hydraulic hybrid package car, and its drivers use route-planning software to minimize the amount of time they spend idling in traffic and making left turns. UPS pilots also fly at the most fuel-efficient speeds possible to meet their delivery deadlines and run only one engine when taxiing to conserve fuel. Current trends in the industry According to Miss Tanya Astley, Customer Representative Officer in the UPS there are no such trends in the company, only the way things are done keep changing, on busy days, like, on festivals and important occasions. ENVIRONMENTAL ANALYSIS SWOT ANALYSIS Strengths Global Brand, Strong Distribution Network Weaknesses Perception of Ground Delivery instead of Overnight Heavy Union presence Opportunities Expansion of online shopping Emergence of international middle class Threats Increasing Fuel Costs Competitive Landscape (DHL, USPS, FedEx), potentially slowing global economy. Now to use strengths to capitalize on opportunities, I would say leverage the brand online by partnering with major shopping sites. To addresses weaknesses to alleviate threats, I would say heavily market overnight capabilities to keep FedEx and DHL at bay. 3. Major competitors: Fedex DHL Speedex Aramex THE SERVICE OFFERING Determining customer requirements There is no particular way of measuring the customer requirements in the type of service done by UPS, but they tend to attract new customer through marketing and telesales. Customer loyalty is held high in UPS. Strategy There are a lot of different factors to build Competitive advantage in the Air Express Industry. The different strategies of the companies based on their core product which they are better in than other companies hence makes all the difference. When a business provides an excellent service to its customers, it gives them a positive service experience which leads to repeat purchases or usage of that specific service. As well as passing on the experience to family and friends this helps UPS build a stronger relationship with their customers. UPS believes that by achieving effective customer service they will hence achieve a competitive advantage in the market. UPS uses a differentiation strategy; it does this by creating something about its product or service that is perceived as unique in the industry. Customers must perceive the service as a unique one compared to the competition. UPS should be aware that its customers must be relatively price insensitive as adding this additional uniqueness to its services as additional costs Differentiation may be attained through many features that make the product or service appear unique. Possible strategies for achieving differentiation may include: warranties brand image technology features service quality/value dealer network Economies of scale, such as, lower costs and product differentiation were also prime sources of achieving a competitive advantage in this industry, which were used by UPS to its advantage. This helped UPS to gain a much larger domestic market share three times that of United States postal and twice of Fed Ex, UPS was very cost effective at the time and had a very good reputation in the market. It was only a matter of time when UPS realized that they were not doing as well as they did before and also realized that any competitor could do the same in terms of achieving economies of scale. UPS has been the market leader in this division for a long time. UPS as sited in our essay has always been the leader in market pricing trends. Always the first to charge premiums, and the first to give discounts to the customers. UPS strategy has always been quite different from that of Fed Ex, Aramax or even DHL. UPS is very profitable, well organized, successfully run, has low debt, and a massive ground operation that can financially support a downturn in air express operations. Because of their size and financial strength UPS is in the best position to survive a price war in the industry. The media strategy The usage of an appropriate advertising media, such as, television, press, radio, internet and key broadcast channels, leading titles and publications and strategic outdoor sites can be very influential in helping us to achieve our campaign objectives. The following media imperatives have been set for the region: Television is the key broadcast medium to drive awareness of the new UPS brand identity and offering. Radio will be used as a lead (where budgets dont allow for TV) or support medium, reinforcing primary messages and cultivating top-of-mind awareness. Outdoor will be used to communicate the primary message, ensure new logo exposure and in smaller countries, as a substitute for broadcast media. Press will be used to support the TV creative or stand alone, allowing more opportunity to explain the UPS strategy further High reach media will be used at the launch, covering all audiences, followed by one or two lower bursts ensuring longevity of the new brand message. To build customer relationship, the organization could: Keep in touch with the customer by sending emails with the offers and rates. Get regular feedback from customer who have used the service and improve with their suggestions, to make the customer feel like the king. DEMAND AND CAPACITY 1. Demand cannot be forecasted in this industry. The company can only take the initiative to maintain current sales and hope increase sales in the future by marketing. 2. An increase in demand will lead to more people being employed either part time or full time depending on the tasks that need to be performed. Another important thing needed is the service vehicles, with the increased demand. 3. Customers dont have to go through the hassle of waiting in lines for their doubts to be clarified. All the customer has to do is call, which gets routed to various agents in the call centre, to answer any queries or solve any issues. SPECULATION 1).Opportunities appear to be available in the industry currently the margin for opportunities seems to be very narrow. But strategies could be altered according to the consumer needs. For example, some consumers emphasize on price and the others on the service time taken no matter what the price. Recently, UPS is planning to set up a domestic postal service in China. They plan to introduce a next day delivery service and second and third day delivery products. China is a potential for UPS to grow and offer services and products internationally and this it seems China is an emerging market which could be worth billions. 2. Technological advances In todays day and age the air express industry has become so technologically advanced that goods can be delivered overnight. It is facing intense price competition between the competitors, which exist in this market. The ability to price, route, track and deliver parcels and mail in both domestic and international markets demands a comprehensive. A significant improvement in information technology has enabled package carriers to provide to customers the ability to track their packages movement from origin to destination. Other advances included combining logistics, freight and financial services with traditional package delivery in order to offer customers full supply chain management solutions. Only the organizations that were able to achieve these effectively and efficiently were able to survive in this industry. This is how the existing companies could then make their profit. In this industry the price of the service is the main source for competing. This is the only way in achieving Competitive Success. Competitive advantage can be achieved if, the price of the service provided by competitors is similar and the approach taken to provide the service. For instance, the amount of time taken for the product to reach from point A to point B. 3. Advice to other firms who plan to enter the industry Our advice to the new firms which plan to enter this industry would be to, research the market and the industry and think about strategies that provide the new firm a big competitive advantage including low cost of service and low price charged to the customers. The relationship between the firm and the customers should be healthy. The company should be knowledgeable about everything and should see to it that they have all the information necessary. Customer Relationship Management Customers account for 95% of UPSs shipping information directly. The CRM methodology is a very core part of the UPS success story. UPS grows through engineering and re-engineering of its systems. UPSs growth was achieved slowly and methodically from the inside out. An Excellent service is what distinguishes it from other companies. Companies can use and integrate UPS Worldship hence optimizing their business processes. They can process shipments easily, respond to your customers faster, and reduce costly errors. UPS  provides businesses with  multiple ways to integrate WorldShip with their business: Batch Import/Export: Import a file containing addresses, customer orders, or other shipment information, or export shipping history to your internal systems. Keyed Import:  Allow WorldShip to recognize a customers order simply by entering or scanning a unique identifier, such as a Purchase Order number. Hands-Off Shipping:  Schedule WorldShip to pull addresses from your order entry database and automatically print shipping labels at designated times. XML Auto-Import:  Automate shipment processing using XML code. LOGISTICS Logistics is about getting things where they need to be, at the correct time as effectively and efficiently as possible. But nowadays, logistics is also a strategic way to add value to your business, better served customers, and better long term growth. The logistics provided by UPS can help you manoeuvre the intricacies of global trade with minimal effort. Manage your shipments and minimize their environmental impact. And win repeat and loyal customers by making it easy to return products or parts. The new logistics is more than just getting things to the right place at the right time at the right cost. Its about using the movement of goods as a competitive advantage. Its a whole new way of thinking. And its a powerful force for growing your business. Access to Resources through UPS Businesses dont need a large warehouse, distribution center, or global network to access this new logistics. UPS has built a massive integrated network of physical, technological, and human assets that lets you  tap into the power and passion of logistics. The new logistics from UPS levels playing fields. It lets you act locally or globally. Its for the individual entrepreneur, the small business, or the large company. Its reliable, efficient, and environmentally responsible. Long term growth in the telecommunication UPS needs to learn from other industry best practices to gain a competitive edge in and expand beyond their core markets. An increasing number of companies have redefined themselves and significantly outperformed the markets by growth through services. UPS Moved from traditional parcel services to total supply chain solutions. UPS can better differentiate themselves via services by extending relationship with existing customer base leveraging. Superior customer knowledge as key asset. Customer proximity and delivery competence. In addition, developing the necessary skills and scale by new service-specific processes being developed and service innovations to ensure fast scalability of process and time to market. UPSs evolution to Total Supply Chain Solutions started as:- Standalone development of small service operations within the organization: Worldwide Logistics unit Service Parts Logistics Worldwide dedicated Services UPS Truck Leasing UPS consulting This moved on to:- Expansion of product portfolio and consolidation of existing services resources into UPS Supply Chain Solutions. And finally Reorganization and major MA effort with 16 key acquisitions to develop scale and growth.

The Importance Of Logic And Language

The Importance Of Logic And Language Language is defined as anybody which can be written, spoken shown or otherwise communicated between people. It is method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way. Language is the most complex form of communication. Language problems are extremely complex, perhaps comparable with the complexities of human life itself. The importance of language is essential to every aspect and interaction in our everyday lives. We use language to inform the people around us of what we feel, what we desire, and question or understand the world around us. We communicate effectively with our words, gestures, and tone of voice in a multitude of situation. Would you talk to a small child with the same words you would in a business meeting. Being able to communicate with each other, form bonds, teamwork, and its what separates humans from other animal species. Communication drives our lives and better ourselves. The importance of l anguage is beneficial regardless if you do it for fun or for your career or even just for personal travel. It is obvious that learning languages contributes to mutual understanding, a sense of global citizenship and personal commitment. The significance of language in our lives is incomparable. It is not just restrained to being a means of communicating ones thoughts and ideas to the rest, but has also become a tool for forging friendships, cultural ties as well as economic relationships. Throughout history, learned men have reflected on the importance of language in our lives. Scholar Benjamin Whorf has noted that language shapes our thoughts and emotions and determines our perception of reality, whereas John Stuart Mill has referred language to be the light of the mind. For linguist Edward Sapir, language is not just a vehicle for carrying out expressions of thoughts, perceptions, sentiments, and values characteristic of a community, but is a representation of a fundamental expression of social identity. He also believes that language helps in maintaining the feelings of cultural kinship. The significance of language in our day-to-day living include: Language aids in developing and grooming ones personality as a whole. Since learning a language is part of our knowledge, it becomes one of the key factors in competitiveness. In the advanced industrial society of today, the basic knowledge of a single or more language has become indispensable. With the advent of the concept of globalization, people all over the globe communicate with each other and exchange ideas. Though technological advances have served as a medium for communication, you cannot deny the role played by language. Understanding of a common language has helped people to communicate, despite being from varied parts of the world. Language has become a major tool of communication between countries, cultural groups, various companies and organizations, communities and friends. Language is one of the key factors of our human developmental process, which sets us apart from the rest of the animal kingdom and knits a strong feeling of kinship amongst us. A baby is born without language, but even without formal training, by the age of five, the child knows several hundred words and grammar of a particular language. This is an inherent human tendency, which is extremely important for further growth. Any discrepancy seen in learning a language at such early stage might indicate certain illness in a child. In the developmental trajectory of a child, language plays an important role since it is connected with various aspects of a childs growth. Learning a language is directly related to emotional development. For instance, a baby gazing at his parents face is responded by cooing and few words of love by his parents. This retains in the babys mind and when he is a little older, he begins using language to express his emotions as well. Language is also connected to the moral development in a child. The process begins when the child is about 18 months old. The child learns the right and wrong by listening to what his parents or other adult authorities tell him. Imagine teaching the child the difference of right or wrong without the tool of language! Learning a language within the first five years of ones life is important. It is one of the best predictors of a childs later performance in school. A child who has significant speech or language delays has a high likelihood of eventually having trouble with reading, which may continue throughout school. IMPORTANCE OF LOGIC IN HUMAN AFFAIRS Logic is the study of the principles and methods of reasoning. Logic is generally based on deduction which is a method of exact inference. It is a study of correct reasoning that consist of language and reasoning. It explores how we distinguish between good (or sound) reasoning and bad (or unsound) reasoning. An instance of reasoning is called an argument or an inference. An argument consists of a set of statements called premises together with a statement called the conclusion, which is supposed to be supported by or derived from the premises. A good argument provides support for its conclusion, and a bad argument does not. Two basic types of reasoning are called deductive and inductive. A good deductive argument is said to be validthat is, the conclusion necessarily follows from the premises. A deductive argument whose conclusion does not follow necessarily from the premises is said to be invalid. The argument All human beings are mortal, all Greeks are human beings, therefore all Greeks are mortal is a valid deductive argument. But the argument All human beings are mortal, all Greeks are mortal, therefore all Greeks are human beings is invalid, even though the conclusion is true. On that line of reasoning, one could argue that all dogs, which are also mortal, are human beings. Misunderstandings commence from the heart of people who are not adept in expressing their needs and desires in a discreet and precise manner which sooner or later result to a more devastating damage like chaos and wars between confederations. Crimes like illegal and immoral acts are committed because of the endless sufferings of one whose needs are not adequately comprehended due to his poor ability of expressing himself. Major and minor dilemmas between friends, family members and other relationships are the aftermaths of ignorance in the appropriate and proper usage of language. These few and many more problems which we are facing today usually root from a distinct cause which is the lack of comprehension which could have been solved before it commenced if only the humanity learns how to study the structure of arguments and ascertain its validity and truthfulness. Indeed, the study Logic is a very vital necessity which could lead to a more vivid, harmonious and progressive future. These are some of the numerous good reasons why it is helpful to study of this subject. Logic learning can allow you to improve the quality of the arguments that you create. When you make rational disputes, you are apt to convince other people to agree with your claims. And people are much less likely to believe that you have a valid point by giving them accurate and logical justifications. The learning process will also give you the ability to evaluate the arguments of others. When you know how to understand arguments the way they are supposed to be constructed and the way they shouldnt be constructed, you will find all kinds of bad arguments out there that could weaken your opponents conclusion most especially during debates. As you argue with each other you will be able to determine the fallacies which were asserted because you will be able to critically scrutinize the rationality and authenticity of your opponents dispute. Another important aspect of Logic is Philosophical Logic and Reasoning and the importance of this in our lives include: This is essential in General Problem Solving: It helps us to analyze concepts, definitions, arguments and problems, and contributes to our capacity to organize ideas and issues to deal with questions of value. Communication Skills: Here our skills will be enhanced as we are able to present ideas through well-constructed systematic and reasoned arguments. Persuasive Powers: We will learn to build and defend our own views, to appreciate competing positions, and to indicate forcefully why we consider our own views preferable to alternatives. Writing Skills: Philosophical Logic and Reasoning teaches us interpretive writing through its examination of challenging texts, comparative writings through emphasis on fairness to alternative positions, argumentative writing through detailed portrayal of concrete examples and others. These are very important reasons why logic and reasoning matter in human affairs. They can be applied in the trained academic person life, or to the normal individual who has a desire to analyze the issues facing him/her before making a final crucial decision. Logic and Reasoning are important in career training and development on the job. In management, administration, law, finance, engineering, physics, chemistry, archeology, history and other disciplines, logic and reasoning are essential. We will be able to broaden the range of things we know and understand, be able to receive self-knowledge, foresight and a sense of direction in human affairs. We can accomplish self-discovery, expansion of consciousness, and self renewal. Therefore, when we are faced with a routine daily situation or a very difficult problem or issue to resolve, logic and reasoning are important to remember and be applied for the best or most desired results. Logic is important because it influences every decision we make in our lives. Logical thinking allows us to learn and make decisions that will affect our lifestyle. If no one thought logically, we would all be running around like chickens with our heads cut off, and nothing would make any sense. CONCLUSION Language is obviously a vital tool. Not only is it a means of communicating thoughts and ideas, but it forges friendships, cultural ties, and economic relationships. Language, of course, is knowledge, and in our world today knowledge is one of the key factors in competitiveness. Brains and knowledge are what create the prosperity and growth we tend to take for granted. In an advanced industrial society in an increasingly interdependent world, the knowledge of other languages becomes indispensable. Just think of how the advent of the Internet has changed our lives. For the last few years, millions of people across the world, who share common interests, are able to communicate with each other and exchange ideas. Not only are they able to do this due to the various technological advances, but also because they share a common language. The ability to think logically is of immense practical importance in our daily lives. Day after day, from moment to moment, we are busy interpreting available evidence and making predictions on what will happen next. When I walk along the sidewalk, it is my interpretation of the available evidence that leads me to the conclusion that it will be safe to put a foot forward for the next step. The moment conditions change (for example, if I hear a gunshot) I may have to reinterpret, and may then conclude that it is no longer safe to put a foot forward for a next step. Generally, logic is important in human affairs because It helps us to distinguish good argument from bad ones. It makes our thinking clear accurate. It strengthens our intellectual skills. It advances our quest for knowledge and understanding whatever is our field of interest. It enlarges our capacity to formulates argument analyse them critically.

Study On Etihad Airlines

Study On Etihad Airlines Etihad Airways was recognized in 2003. It is the national or says the flag holding carrier passenger air service of Abu Dhabi, the capital of United Arab Emirates (UAE). The airline is headquartered in Abu Dhabi, the capital of UAE as mentioned earlier. In 2007, it passed additional than 6 million clients, contrasted with approximately 340,000 in its very 1st full time process in the year of 2004. The company has more than 8000 employees working in numerous divisions like finance, marketing, flying, sales etc . Currently Etihad is operating its services in regions like Indian subcontinent, North America, Europe, Far East Middle East, Africa and Oceania. Its major base or platform is Abu Dhabi International Airport. (Delfmann, 2005) Etihad Airways is the representative air carrier of Abu Dhabi, offers planned air transportation for cargo and customers. Companys sole shareholder is the government itself of Emirate of Abu Dhabi, was been extracted from its combined venture in Gulf Air in the year 2005 and preserved its spotlight on Etihad Airways. INDUSTRY: The airlines business of UAE is huge if we look at the quantity of service providers. The sector is filled from number of low cost airlines. State airlines of UAE other than Etihad include Gulf Air, Emirates and Air Arabia. Gulf air started operations in 1950. It provides a quantity of facilities to its clients. Initially it has provided many involved facilities to kids below the age of 10. It also provides spited dinning for its passengers. It is delectated as a standard nationalized flight for the majority of the purposes. Next, Emirates airlines were initiated after Gulf Air in the year 1985. (Vedder, 2008) It is also measured as a state flight. The airline has won numerous awards for its luxury services. This airline comprises of many aircraft both for private and public issues. Etihad airline is the most new one and was launched after Air Arabia in the very same year. It had also become fairly accepted but could not battle with Air Arabia on concern of low cost. Kam air fare is too considered as 1 of the stumpy cost airlines in United Arab Emirate. Among all the existing national air services till date, the Air Arabia is supposed to be the cheapest among all. It is not recognized to be an airline with the finest ability on board but of course it presents a cheap fare to its clients. The facilities offered by these public airlines to their clients vary drastically from each other. All the mentioned airlines have great contribution to the nationalized economy of the UAE. (Group, 2006) ETIHADS BUSINESS DESCRIPTION: The Etihad airline was started in the year 2004 or say started operating in 2004, but was established earlier in august 2003. The airline carried over 4.5 million travelers, an boost of about 65.7% over the figure of year 2006; In addition with this, Etihad also gained 175,000 tons of cargo in year 2007, an augment of over 70% from that of year 2006 . In 2008, the airline placed a requirement for over 190 planes, which would be of worth AED157.9 billion or approximately USD 40 billion. The order is composed of about 95 Boeing airplanes and 100+ from Airbus. Tentative schedule for release of order is between 2011 and 2020. (Vedder, 2008) Etihad Airways possess complete stocks is its 2 subsidiaries, Etihad Crystal Cargo, which offers cargo handling facility and Etihad Holidays, a travel group and vehicle rental company. The Etihad Airline owned a group of 37 traveler and cargo airplanes, as depicted by the data of January 2008 and it plan is to increase its aircraft group to 300 by the year 2020. The company is also planning to fly with over 25 million travelers per year by 2020 and to dual the number of destinations served from 48 to make it close to 100. The principle business activity is to provide scheduled air transport services for customer and freight; travel agents etc. VISION AND MISSION MISSION: The mission of the Etihad airline is to make the most of profitability by applying effectual business practices for best yield, maximum load factors, minimum transit times, seamless and instant information to the flying community, management and increase clients service. (Delfmann, 2005) VISION: As the public sector Airline of the United Arab Emirates, the company, Etihad seek to replicate the best of countrys hospitality cultured, warm, considerate and generous in totaling to get better the status of Abu Dhabi, the capital Emirate as a center of hospitality between West and East. (Delfmann, 2005) STRATEGIES AND VALUES: Norms: There are few norms popular in Etihad One is the dress of employees in the company. It is expected in the company that people will wear traditional UAE cloths. In office, female employees are not allowed to wear short skirt or any other type of clothing considered un social in the UAE culture. Values:Few values prevailing in the company are: No one here complains for other employee in the team in the case he or she fail to timely accomplish the task assign to him or her. His is a very nice practice in terms of team culture as it stops any disunity in the team and promotes unity and working together. The second one is especially for foreign employees. The company use to pay the tri yearly labor license required by the government to work in the country. Assumptions: There are few assumptions also considered in the company. For example, the people here consider that the task is assigned only by the senior and they are required to work only after the assignment of the work providing a very mechanistic framework of work in the company. BUSINESS STRATEGIES FOR ETIHAD: Some strategies of Etihad for future few years are as follows: †¢ Expanding its aircraft range: One important constraint in companys expansion plan is the limited number of cargo and passenger planes available to the company. The company will place periodic orders for new aircrafts to support its expansions plans. †¢ To provide service on more number of routes: The company would like to serve in European countries and other untouched destinations in North and South America. The expansion will give a vast increment in companys present market size. †¢ To enhance efficiency of operations: As a long term strategy, the company would like to implement TQM strategies in its operations. †¢ Increase its revenue maintaining high and quality structure of luxurious aircraft industry: †¢ Another one is Emiritization and advancement of UAE people. The company has a number of plans in this direction with long term interest which are mentioned as follows: UAE National Cadet Pilots Training or UNCPT The company invites aspirants who what to become a pilot with a statement like We are giving wings to your dreams. Its pilot training program is one of the finest in the nation. The company states that as the public Airline of the United Arab Emirate, it has a immense vision. To see further Emiratis taking their correct position as pilots in lone of the fastest mounting airlines on the planet. (Bilimoria, 2006) UAE National Graduate Entry Management Programme The public airline of the UAE, Etihad, is investing in its outlook and would consequently like to spend in people by giving them the chance to be 1 of the privileged students chosen to join its UNGEM program. It states that by this program, graduates will develop sturdy leadership abilities and form a collection of professionals who are organized to meet quickly expanding and developing leadership wants in various branches within the company. (Bilimoria, 2006) †¢ Enhancing the cargo carriers flights: As shown from the contribution of profit from the cargo and customer units, the cargo unit contributes around 65% of the companys turnover, which depict the clear dominance of cargo unit over the customer unit in terms of profit. The company would like to utilize this faith of people in Etihads cargo unit to gain additional market share. Thus as an expansion plan for cargo unit, the company is ordering more share of cargo planes as compared to that of passenger planes. BUSINESS SERVICES AND CUSTOMERS: The company mainly focuses on two streams of services: passenger service and fright carriers. Few highlights are: International flight connecting Abu Dhabi to more than 45 international destinations in USA, Indian subcontinent etc. Etihad carried over 4.6 million passengers, an augment of approximately 65.8% over in 2006. Along with this, it also griped 175,000 tons of freight in 2007, which is an increase of over 75% than the year 2006. (Group, 2006) Etihad Airways owns complete share is its two subsidiaries, Etihad Holidays, a travel group and vehicle rental company and Etihad Crystal Cargo, which provides freight handling services. Etihad had a 24 hour help line for its customers. Etihad also provide hospitality services by providing temporary accommodation in hotels. (Group, 2006) The Etihad Airline owned a group of 37 traveler and cargo airplanes, as depicted by the data of January 2008 and it plan is to increase its aircraft group to 300 by the year 2020. Etihad is also planning to fly over 25 million customers per year by 2020 and to twofold the number of metropolitans served from 50 to make it near 100. MARKET SEGMENTS: The key market segments been served by the company is the corporate cargo and low and medium earning customers for passenger carriers. COMPETITIVE POSITION IN THE INDUSTRY: COMPETITORS ANALYSIS THE MICRO ENVIRONMENTAL ANALYSIS The micro environment analysis is a structure for outlining marketing strategies of a company and also conducting an industry review. It is governed by Porters five force analysis. They are as follows: The threat of substitute products: In case of Etihad, the substitute product is actually similar services present in the gulf. For example there are number of companies providing similar aviation services like the company under consideration like Easy Jet, Air Arabia etc. The threat of entry of new competitors: The aviation market in gulf is going through a boom. Many new investors including both domestic and foreign firms are seeking an opportunity to fly in this gloomy aviation market. (Delfmann, 2005) The threat of competitive rivalry: Aviation is a field where competition doesnt just come from price dimensions but also from innovation and advertisement. Etihad should realize the number of competitors it has and the diversities in which they exist. The bargaining power of customers: Etihad like other airlines had a fixed cost service. The cost of any travel is predefined. However, due to costumers reaction toward any particular price frame, the company needs to bring variation in the cost of travelling. The bargain power of suppliers: Etihad is an airline company, so it owes much of its pricing to its suppliers. The raw materials and small services that it uses, determine the costs of its service. So, it is highly beneficial to have suppliers who are good at bargaining to keep the cost of the service low. Major intake of aviation industry of Etihad includes high quality fuel, packers and movers, transportation and hospitality partners. Competitors: There are number of other airline services which create market saturation for Etihad. Easy Jet is an example of such service which provides competition to Etihad. (Vedder, 2008) MAIN COMPETITORS OF THE ORGANIZATION: Air Arabia, Aerovista Airlines, Abu Dhabi Aviation, Air Cess, Kang Pacific Airlines, Falcon Aviation Services, RAK Airway, Flydubai, Dolphin Air, Palm Aviation, Emirates, Airlink, Dubai Air Wing and Eastern SkyJets etc. MARKETING ACTIVITIES OF COMPETITORS: Talking about Airlink, which is a major competitor of Etihad, the number of jets possessed by the company is much higher than Etihad. Airlink and similar airways like Air Arabia believes in cheep service providing and better market capturing. Etihad on the other hand believes in capturing luxury market sharing. Air Arabia has 5 times aircrafts than Etihad. It has more capacity aircrafts too. Palm aviation is much concerned towards long distance comfortable tour packages. For promotional activities, bigger firms like Air Arabia, Aerovista use television ads while smaller firms uses print media for promoting their services. Institutional marketing and collaboration with other firms is also employed as a marketing tactic. (Vedder, 2008) PESTLE ANALYSIS: Political: Etihad, like other aviation firms, has to follow strict government regulations. Any small incident can result in heavy burdens in terms of rules and possessing aircrafts. Economical: Economical problems are an obvious outside factors for Etihads. As the company is trying to increase its span, namely in Russia, it needs more Aircraft and investment. Social: The Company also has some social responsibilities to follow. The company has to take serious steps in order to meet the social responsibility towards its people and towards the nations culture. The reason is as Aviation co exists with countrys hospitality industry, it has to make sure that hospitality industry does not get suffered. (Delfmann, 2005) Technological: As the technology changes, the employees who can deal with new technology are needed in every aspects of work. Also there arises a need that the existing employees must also be re engineered so that they can cop up with new style of work. Legal: Aviation laws, labor laws, governments rules form the legal periphery for Etihads. SWOT ANALYSIS: SWOT is an acronym of Strengths, Weaknesses, Opportunities and Threats. This is a marketing analysis that helps a company understand its competitors. A brief discussion of SWOT analysis of Etihad is as follows: Strength: The Company has strong brand image Cargo units. The company already has 12 jets including 5 Boeings other world class luxury aircrafts like Learjet 35, Learjet 55, Avro RJ70 and Avro RJ80 etc to support its luxury market. The companys hold on this segment is increasingly growing too. (Delfmann, 2005) Weakness: Because of work in luxury segments and passenger unit is down, the companys market scope is limited, any new competitor and launch of new luxury aircraft can force the company to drastically change is market statistics. Also the desired costumer volume is also limited. Opportunities: Recently the company is exploring opportunities to invest in Eastern Europe including Russia. The company is looking constantly for new markets apart from Gulf region. Threats: the main threats to the company are form increasing number of aviation services in luxury class. Another threat is from economic crises that is indirectly affecting the end customers of Etihad. FUTURE GROWTH PERSPECTIVE: The company has immense growth opportunity in both its passenger and cargo units. Few of these are mentioned as follows: New business opportunities in Russian and European market. Acquisition of new and small business possible in many areas including international markets. Buying of new aircrafts will facilitate the growth and increased number of routes as planned by the company. REFERENCES: 1. Oxford Business Group (2006), Emerging Abu Dhabi, Published by Oxford Business Group, ISBN: 1902339428, 9781902339429 2. Delfmann, Werner (2005), Strategic management in the aviation industry, Published by Ashgate Publishing, ISBN: 0754645673, 9780754645672 3. Vedder ,Hendrik (2008), Strategic Alliances in the Aviation Industry: An Analysis of Past and Current Developments, Published by GRIN Verlag, ISBN: 364023037X, 9783640230372 4. Bilimori; Sandy Kristin, Piderit (2006). Handbook on women in business and management. Published by Edward Elgar Publishing. ISBN: 1845424328, 9781845424329

Pollution and Environment Essay - We Must Find a Balance Between Man an

We Must Find a Balance Between Man and Nature "America's beauty is truly unmatched by anything I have seen!" I thought with excitement and ecstasy when I first witnessed the splendor of American landscape. The majestic forests and azure lakes have surpassed the stories I heard while growing up. However, a puzzling sight hampered my sense of admiration when I arrived in New Mexico. Though the steppe around me was untouched, "No Littering" and "Save the Earth" signs seemed to be everywhere. It puzzled me why so much effort was put into preserving a land already pristine. At the time, I knew only of the splendor of American landscape and felt that it was only natural for people to preserve the pervasive gem I had witnessed. Gradually, I conceived the ongoing battle to preserve the environment. On one side, concerned citizens strive for environmental restrictions on industries to produce a cleaner, less technological environment their descendants can enjoy. Their formidable adversaries, the economists, argue that these restrictions limit the nation's productivity, thus degrading the general prosperity. Having witnessed the effects of overpopulation and pollution in China, I concur with the need to safeguard the environment. Yet this movement to protect is flawed. Though many people push for restrictions on industries, they themselves do not truly understand what they protect. It seems that many citizens today mistake nature for a pure, untainted essence that humanity has not corrupted. Even worse, these people go through incredible lengths to seek its revitalizing touch when they lack an overall perception of nature. Though nature is not the quintessence that many believe, it is nonetheless valuable to humans. For me, nature ... ...apid growth in technology, many citizens are ignorant of what will and will not deteriorate the environment. It is urgent to increase the public awareness of facts so a delicate balance between human expansion and natural preservation can be established. Perhaps in the future, mankind will have a new home among the stars, and nature on Earth will finally be left to freely run its course. Works Cited Cronon, William. "The Trouble with Wilderness" The Norton Reader. Ed. Peterson Linda, John Breton, and Joan Hartman. 10th ed. New York: Norton, 2000. 651-654. Eichler, Barrett. Personal Interview. 17 Oct. 2002. Kentucky Coal Education. Coal Education Question and Answers Forum. 20 Oct. 2002. . Pollan, Michael. "The Idea of a Garden." Reading the Environment. Ed. Melissa Walker. New York: Norton, 1994. 191-201.

The Assassination of John F. Kennedy Essay -- Lee Harvey Oswald, JFK

In Dallas, Texas, on November 22, 1963, America’s beloved President, John F. Kennedy, was shot and killed in Dealey Plaza. This event was the September 11 terrorist attacks of the time. The nation was in absolute mourning. Soon after the calamity, many began to speculate whether there was only a lone assassin involved. Now, five decades late, the debate over who pulled the trigger or influenced the murder, is still a controversy. On the day of the assassination, President Kennedy was riding in his motorcade around Dallas. By this point, Kennedy and his colleagues were preparing for the next presidential election in 1964. Sitting in the back of the presidential limousine with his wife Jacqueline, the President casually smiled and waved to citizens crowding to see him. Then, suddenly a metallic bang rang through the air and screams reverberated through the plaza. Bullets hit the President in the neck and head, and his body collapsed towards his horrified wife. The governor of Texas, who was also in the vehicle, was hit in the chest. The President was rushed to Parkland Hospital quickly after the initial shots at 12:30 P.M. on that November afternoon. Tragically, only half an hour later, President John F. Kennedy’s heart activity halted, and he was pronounced dead. Now, the question was: who killed the President? Who could have been so horrible to assassinate the President? This man was Lee Harvey Oswald, an ex-Marine who had defected to the Soviet Union. Many speculate that Oswald was not the only shooter located in Dealey Plaza during the shooting. Oswald was found and arrested from the murder of Officer J.D. Tippit of the Dallas police force, and his earlier assassination of the President. The multiple sho... ...n explored at Duquesne University.† Pittsburgh Tribune Review (PA). 18 Oct 2013: Newspaper Source. Web. 13 Nov 2014. Goldman, Russel. â€Å"The Top 5 John F. Kennedy Assassination Conspiracy Theories.† ABC News. ABC News Network, 11 Nov. 2013. Web. 08 Dec. 2014. Kiger, Patrick J. â€Å"Was Kennedy Tied to the Mob?† National Geographic Channel. National Geographic Society, n.d. Web. 08 Dec. 2014. McAuliffe, Carolyn. The Assassination of John F Kennedy. San Diego: Greenhaven Press, 2003. â€Å"November 22, 1963: Death of the President.† John F. Kennedy Presidential Library & Museum. Web. 03 Dec. 2014. Patterson, Thom, Ed Lavandera, and Jason Morris. â€Å"One JFK Conspiracy Theory That Could Be True.† CNN. Cable News Network, 18 Nov. 2013. Web. 07 Dec. 2014. Rubinstein, William. â€Å"Oswald Shoots JFK.† History Today 49.10 (1999): 15. MasterFILE Premier. Web. 13 Nov 2014.